So you’ve signed up with a great agent, given your place a makeover, and now you’re ready to put it on the market. You and your agent have already agreed on a marketing plan. Here’s how the different marketing tools in the mix can work to make your property stand out to prospective buyers.
Happy snaps are just not going to cut it when you are selling your most important financial asset. So professional photography is a must, for both online and other media. On photo day, make sure your home is spic and span, the garden is perfectly manicured, all the mess is hidden away, and there are fresh flowers in the vases. Also try to schedule your agent’s photography on a bright sunny day, and at a time when you know the natural light in your home is at its best.
Your agent will arrange for a professional sign on your property to let people know it’s on the market. The sign, depending on the size you’ve chosen, will show buyers interior photos, basic features such as how many bedrooms and bathrooms, when it’s open for inspection, and your agent’s contact details.
Before buyers ever set foot in your home, they’ll see it on their phone, tablet or computer first. Real estate sites such as realestate.com.au are where nearly all buyers start their property search these days, and your agent will no doubt be making the most of these to drive interested people to your door.
These portals allow you to upload video tours, showcase a whole range of photos, features and floorplans, and also track how many people have viewed your property – making them a powerful and essential marketing tool.
Your agent will probably also have their own website where they can show off your home in greater detail, with links back to the major sites.
Social media is also becoming a popular way to market properties more informally and get the word out to a mass audience.
Printed flyers and floorplans can also capture the attention of local renters looking to buy, or homeowners looking to purchase. Interested buyers still stop to check out real estate agency windows whenever they’re in the neighbourhood.
- Sourced from REIQ